My name is Laura, and I’m the founder of Zarual Studio. I help people turn ideas into empathetic, functional, and beautiful products.

I’m a university student at UBC studying Computer Science, Physics, and Earth & Ocean Science, also a passionate visual artist, singer-songwriter, music producer, and YouTuber. I’ve worked with corporations, startups, and my university as a software engineer, machine learning engineer, web developer, science illustrator, and content creator.

My diverse interests let me see patterns others miss.

✦ Machine-learning ensemble models taught me why diversity and collaboration outperform single viewpoints.

✦ The physics of sound waves helps me visualize the intangible.

✦ Paleontology trained my eye to create art that is not only beautiful, but also true.

So what am I, really?

Since no single role fully defines me, I like to say I’m a creativity witch! Someone who blends empathy, science, and art to make meaningful things happen.

My Mission

People matter. Integrity matters. Beauty matters

Everything I create is grounded in deep empathy, scientific rigor, and an artistic eye.

In an age where AI makes it easy to choose what’s generic and convenient, I choose what’s precise and right.

My mission is simple: to create work that genuinely helps real people, proudly and honestly.

Why "Zarual"?

“Zarual” is my name, Laura Z, spelled backwards.

The world often feels a little backwards to me. We trade empathy for efficiency, truth for attention, and beauty for convenience...

Zarual Studio is my rebellion against anything apathetic, careless, or soulless.

If you’re looking to collaborate with someone who cares deeply, works carefully, and creates beautifully — that’s where I come in.